Digital Marketing has created a lot of buzz in the online market. Hence, businesses all over the world are now focusing on acquiring a massive chunk of new potential customers.
With the development of mobile marketing and the advancement of social media, the limits of digital marketing have reached new heights. Therefore, it’s essential to stay updated with the latest trends and strategies which would help your business to increase its sales and revenue in 2019.
As digital marketing has become fast and dynamic, every marketing professional should know about the latest marketing trends. One can make a wise choice to undertake a digital marketing training to get the most out of their advertising strategies after getting well acknowledged by such online courses.
The digital marketing trends often change to bring better results for the potential audiences and customers. Hence, the techniques and strategies which worked last year might not be as effective this year.
So, here are the 7 Digital Marketing Trends you can no longer ignore in 2019:
- Chatbots
The use of chatbots is on the rise as it is not only an effective way to communicate with a large number of audiences but also work as a 24/7 communication network between your customers and organization.
It is said that by 2020 more than 25% of the customer service will be done using chatbot technology.
Business is fascinated by this new AI-based technology, and more than 80% of them are already using it or planning to use it by the end of 2020.
In a recent survey, it was found that chatbots will be a game changer in the healthcare and banking industry saving over $8 billion per annum by the end of 2020.
Most of the customers and users prefer interacting with chatbots over humans as they give answers quickly, and provide accurate information and never lose patience. The chatbots meet the user’s expectation and provide outstanding customer service by automating repetitive tasks.
Many big brands and companies use this technology such as Uber. They use chatbots to help their customers solve their queries and book cars easily. The customer can track their ride, send payment or even send their friends their car’s location and details.
- Social Messaging Apps
Social Messaging Apps are not just used to talk to your friends and has become an essential tool for digital marketing in 2019.
Remember these stats:
- The number of users active of FB messenger per month has reached up to 1.3 billion.
- WhatsApp which is also owned by Facebook has active users more than 1.3 billion per month.
- Every day more than 60 billion messages are sent via WhatsApp messenger every day.
- The number of combined users of WeChat, WhatsApp and FB messenger is much more than on Youtube and Facebook.
Image Source – TechCrunch
These statistics are proving that big organizations now use social messaging apps for business purposes. As people are spending most of their time talking to each other in these messaging apps, it’s crucial to market your product or service where your potential customer hangout.
Using these apps, you can send personalized messages to your customers which will enhance the overall user experience.
- Video Marketing
Videos are still a significant aspect of digital marketing in 2019. Here are some statistics which will show the importance of video marketing for your business:
- Any video of a big brand is shared by more than 70% of its customers.
- The Conversion rate of more than 72% of businesses has been improved using videos.
- By seeing product videos, 52% of the customers have bought products online.
- After seeing a video, 65% of the users visit the product’s website, and 39% of them call their vendors.
Video marketing is just not for YouTube. You can post videos on Facebook, Linkedin, Instagram, and other websites to reach to your potential audience.
Live video streaming is on trend these days and companies are using it for showing their products or services features, reviews, interviews, and much more.
As the cost of film and video making is decreasing marketers are using it sending personalized videos of their product or service to their potential customers rather than using traditional methods like emails and phone calls.
- Voice Search and Smart Speakers
The increasing use of voice search and smart speakers have made the digital marketers to redesign their marketing plan for the upcoming years.
Voice search plays a huge role in providing the required information in the form of audio content. Artificial Intelligence is at its peak, and the errors by the voice assistants such as Siri, Google, and Alexa has reduced significantly.
More than 20% of the mobile queries on Google are in the form of voice searches and by the end of 2020 voice search will reach up to 50% of the total searches.
The top brands and companies have used this new technology for providing value-based content to their users. For example, the customers of Domino’s Pizza can order their pizzas through the voice assistant Alexa.
In a recent survey, it was found that more than 39 million Americans use smart speakers like Google Home, Alexa, and others.
As a digital marketer, you need to focus on the keywords in which the internet users speak rather than type.
- Influencer Marketing
Influencer Marketing is a marketing type that values leaders that help outreach your business’s messages to the global market.
In this, you don’t need to promote your product or service to a large group of an audience instead you pay influencers to do word-of-mouth marketing for your business.
It is a useful marketing tool to reach you your potential customers.
You don’t need some high profile celebrities for marketing instead you can contact YouTube and Instagram personalities with huge subscriber base and following or any well-known bloggers or journalist. They can spread a word about your product or service through their social media channels.
Some of the influencers have more fans and followers than the total population of small nations. As a marketer, you need to develop a long-term relationship with your influencer to produce better results.
- Personalization
If you want to stay ahead of your competitors in 2019, then you need to have a personalized approach to your brand’s marketing.
Create personalized content, emails, videos, etc. to increase engagement with your customers.
It has never been easier as most of the vital pieces of information such as purchase history, number of clicks, and consumer behavior is available to you.
In a recent survey, 96% of digital marketers agree that personalization improves user experience, conversion rate, and relationship.
If you are a marketer, then you would know that behavior-based personalized emails work better and are seen by more users than the emails which are sent in bulk.
Big brands and enterprises leverage the power of personalization. For example, if you log in to your Netflix or Amazon Prime account, you would see the television shows, and movies in your homepage are customized according to your watch history and behavior.
- Visual Search
Visual Search enhances the user’s experience and makes it easy to know the details of a particular image.
With visual search, you need to upload a photo so that the search engine can show you the most appropriate results.
Pinterest is a popular platform which is known for its visual search capabilities. With the help of its Lens tool, you can find any details of an image. For example, if you upload a photo of a shirt, then it will show you similar shirts and also where you can buy them online.
Another popular visual search engine is “Google Lens.” With the help of Google Lens, you can know about landmarks, objects and several other things directly from the camera app of your mobile.
For example, if you click a photo of a book, it will get you it’s reviews and other details if you click a picture of a painting in a museum it will show you it’s details and information.
The Final Say
Digital marketing is growing as well as changing exponentially, and 2019 will be all about customer experience, and AI-based applications.
Create custom personalized content and engage with your customers to get maximum conversions
Also, follow the latest trends and updates of digital marketing to stay ahead of your competitors and increase your business sales and revenue.
