SEO helps level the playing field for all businesses regardless of the scale of operations. Taking advantage of tools tailor-made for startups and small businesses will give your enterprise the boost it needs to move forward.
SEO has become a necessary strategy for anyone looking to take advantage of the online space for business purposes. While the large and more established businesses have the resources to heavily invest in the process, small businesses and startups often struggle with it. Luckily, there are people who have seen this gap and created tools that make it easier for the little guys to be just as competitive.
SEOQuake: This tool comes in handy as it allows you to carry out an SEO audit on your website in real-time. The audits are on an individual page basis. This allows you to pinpoint the weak links, so to speak, in your website and thus concentrate your efforts in the right place. The beauty of this browser extension is the fact that it is open source and thus free for all.
Screaming Frog: This tool focuses on back-end SEO issues. It is particularly built to root out issues that arise from the performance of link profiles as well as that of the website. Issues brought forth by this tool include content-related issues, codes that block web crawlers from discovering your site, meta-data and page title issues, just to mention a few. While helpful, the tool is not comprehensive and thus requires to be used alongside other tools for you to achieve a better result.
CopyScape: This tool is famous for rooting out plagiarism, whether internal or external. If you are planning to put out content, it helps you compare your intended output to that which already exists in the market. Should parts of your content be similar, it flags them giving you a chance to switch things up and maintain originality and avoid plagiarism. It also works by bringing to your attention content on other sites that have been copy-pasted from your already existing content. This is a weekly affair. It also requires the aid of other content and link building tools to make the result more wholesome.
Ubersuggest: This tool is the brainchild of Neil Patel, a well-known force in this market. It focuses on optimizing content for search engines. Particular focus is paid to keywords and their importance and uses in creating SEO friendly content. It helps small business owners discover meaningful keywords across different languages that are relevant to their target audience. Aside from just discovering, it guides you on the use of the keywords as well as giving you insights on how others within your industry make use of the same word or set of words. If you are a small business spanning across various geographical locations then this tool is a perfect fit for you. Did we mention that it is absolutely free?
HARO: For a monthly charge of $49, small businesses can get a chance at link building with highly relevant websites. Having link profiles from highly relevant external sources to your site gives your site authenticity and credibility from a search engine’s point of view. This tool is suitable for growing your site’s credibility and ranking as well as driving traffic to your site.
Hunter: This is another link builder. It achieves this result via granting its users access to email addresses to those that matter within an industry. With a foot in the door, contact wise, you are able to pitch content that has the potential to create inbound links. For best results, it is advisable to apply this tool alongside other link building tools that vet sites for industry authority.
Moz Pro: This tool gives small business users a rather end to end solution by focusing both on onsite as well as offsite SEO solutions. It helps offer insights on keywords, general site performance analysis, link building as well as providing insights on the SEO strategies of others within your industry. Its Q&A platform also comes in handy when users are seeking real-time and customized solutions to challenges encountered as they implement their various SEO strategies. With this tool, you get all-round solutions at a pocket-friendly rate not to mention the icing on the cake that is the easy access to experts in the field.
Moz Pro: This tool gives small business users a rather end to end solution by focusing both on onsite as well as offsite SEO solutions. It helps offer insights on keywords, general site performance analysis, link building as well as providing insights on the SEO strategies of others within your industry. Its Q&A platform also comes in handy when users are seeking real-time and customized solutions to challenges encountered as they implement their various SEO strategies. With this tool, you get all-round solutions at a pocket-friendly rate not to mention the icing on the cake that is the easy access to experts in the field.
Author Bio – Ritu Sharma is the Content Insights Manager & Online Marketing Strategist with over 9 years of professional experience. She is currently working with India’s leading SEO company PageTraffic. She has spearheaded many successful SEO campaigns for PageTraffic.
