They always say that blogging is important, and that’s because it creates link structure and value for your website. Although it’s important to make sure you’re posting content regularly, it’s easy to hit roadblocks along the way. If you are just writing content as it comes to you, you probably aren’t getting the most out of your post. As you have to come up with more ideas on the spot, your quality will start to fall as the strain of the whole process catches up with you. So how do you get around a content roadblock? You create a content calendar for each month.
Let’s take a look at how planning a blogging content calendar can revolutionize your content marketing efforts:
Planning For Link Structure
When you create a spreadsheet that lays out the basics of each post, you can take the time to develop a keyword structure around your topics. That’s good news for you because Google loves a well thought out and well put together link structure. You can plan how your blog posts ideas and topics will interact with each other, and decide what posts will link to where before you even have to start the article.
Staying On Track While Writing
Since you already have a content calendar for the month thought out, you should already have your designated keyword, it’s synonyms, metadata, H1 and H2 already planned out. That makes it easier to get going on your content when it comes time to write it. If you are outsourcing your writing, this practice will help you get products from writers that you actually want. Since the articles are more or less laid out by the keywords and titles, you’ll make it easier on the writer to produce good content while making it easier on them at the same time. That’s good for both parties and will help you prevent having to waste time redoing content until it’s what you want.
Marketing Advantages
Since you’re planning your content in advance, you can actually work your planning into your marketing plan. You can drum up a business around your new content, and create planning pathways for your best readers to get the new post right away. They’ll know it’s coming, and you’ll get the readers to get that page off the ground.
This also gives you a free social media post throughout the week, as you can write a quick quote and tell your followers to watch out for more on the post date. Since it’s in the planner, you can get them the necessary information they want ahead of time.
Your entire business should have access to these timelines, especially your marketing team. They can create their own timeline that helps them plan their end of the deal, marketing your blogs.
Creating An Actionable Timeline
If you have a team working with you, you know how important having an actionable timeline is for work to get done. Being able to know what to do can be the difference between productive employees and “lazy bums who don’t know what to do” really quickly. If your team members have their roles and know what to do, having a content calendar in place means then can move on to the next time when they have finished the project at hand.
Staying Ahead of the Curve By Planning Ahead
Planning can be just as important as the content you produce. Having a great blogging schedule in place will help you capture the most from your posts by giving your time to develop your products. If your team is really on it, they can plan well in advance and get ahead of schedule. If you plan out months in advance, your team can really create diverse blogging campaigns that only have to be implemented when the time is right. The work is done. That means the business can be ahead and focus its efforts elsewhere until more is needed. Planning keeps you ahead of the curve and leaves you time to react to the market around as well.
Productive Business is Built on Planning
Blogging is just like any other vital portion of the business. The best way to do it by planning and implementing properly. If you can create timelines that help your employees get ahead of the curve, you’re more likely to get a better product in the end. The planning process creates a timeline that employees can actively work on. When you get far enough ahead, you can expand and develop, or make changes as needed. Planning a timeline like this can even allow you to make on the spot content to be first responders to a trend without losing out on the posts that come after a trend dies down. You blogging schedule is the greatest tool for making your business grow because it offers the greatest gifts a business could ask for: organization and direction.
