Things have changed in the business world and every other day there are innovations in the marketplace that dictate the purchase behavior of consumers. Instagram has risen so fast and made the uptake of visual content a reality. Today, if you want to sell your products so fast online, the social media platform- Instagram- is a surefire way of getting it done. Many brands are struggling to understand how better they can utilize the platform to their advantage.
By reading this article, you will clearly understand the benefits of Instagram for your business
Helps you connect with customers across channels
With Instagram, you have an opportunity to connect with customers from other channels thus increasing cross channel engagement. For instance, on your business website, you can display your Instagram photos and this makes it more interesting for the person going through your site to follow you on your Instagram account. You could also set up a shoppable Instagram where your followers will be able to reach your Instagram shop and scan through your product pages. With an Instagram account, you have the opportunity to connect with customers where they are.
You can reuse marketing materials
With all other marketing strategies through other main and social media platforms, you have to work so hard to realize a sale or even a penny. However, with Instagram, you work smarter through the use of photos in your e-commerce marketing plan. The photos you used on these other platforms like Facebook, Twitter can also be repurposed across the channels and most importantly to Instagram. Thus you don’t have to keep creating content every other time- imagine you were buying this content, it would reduce such costs significantly while increasing your bottom-line.
Instagram helps you attract an already engaged traffic
The traffic that comes from the Instagram photos is super engaged. More than any other social media account, Instagram drives more engaged traffic. Research shows that people will spend more time on Instagram than any other platform because it is interesting. The more time the customer takes checking on your photos, the more they’ll be interested in buying from you. Again, it helps you engage your customers and thus you can be sure of repeat purchases. If a client has bought from you and follows you on Instagram, they may want to stick with you and buy more- it’s more of relationship marketing.
Helps you avoid marketing blindly
Who would want to spend their money on a marketing strategy that they aren’t sure about? With Instagram, you already know the purchase behavior of your followers who are customers. You know what they want and the strategy that would win them. Thus when you spend on a marketing effort- could be through an ad, you know that you have value for your money. You will need to use photos that your customers are more attracted to and therefore it becomes an ‘easy kill’. Get a reliable marketing company like True North Social who will help you design an excellent marketing strategy and get the highest return on investment (ROI).
Do you know that you can monetize the valuable time you spend posting photos on your Instagram account? You only need to have a business account, post relevant photos of your products and engage your followers; you will be surprised how you get more customers and increase your business revenues significantly.
