Tiktok is a Chinese-owned video sharing application. It is a short-form video-making application that allows users to make a 15-second short video on any topic. Tiktok users can shoot, edit, and share this 15-second video on other social media platforms. You can make the video more entertaining by adding in music, animations, special effects, and much more. Others can view the short video, and if they like it, they can give it a like, follow the creator, and comment on the videos. Tiktok is available on both Android and IOS.
Since its launch, the popularity of this application has been growing at an incredible rate. In 2018, statistics showed it is the most downloaded application in photos and video apps in the App store. The application now supports more than 500 million users. Right now, it is the most popular and most downloaded application in the United States.
Reasons for TikToks Success
Let’s throw light at some of the main reasons why TikTok became famous:
Paid partnerships
Many Celebrities and public figures use TikTok. The application has paid partnerships with many well-known celebrities in various places around the world. The celebrities, in turn, promote the application to their local audience. These partnerships help the application get more popularity in the world. As we see now, TikTok is popular all around the world. The celebrities start challenges and trends that get popular is their social circle. The challenges spread, and the application becomes more popular.
Friendly Interface
The application has a very simple video creating and sharing format that makes preferable above other applications. All the user need to do is start recording, and the application will do so, yes, it is that simple. The application doesn’t have any high compressing and formatting. So, it requires a few seconds to upload the video. People with mediocre or even bad WIFI can upload and watch videos very easily. The application has a scroll free type browsing system in which the video starts playing right after another. It’s the addictive and fun content on the application that makes it, so fun to watch.
Attention-grabbing content
The type of content that comes on the application is really appealing to the youth. The short videos with lip-syncs and songs, the incredible dance moves, and various challenges fascinate the teenagers. Additionally, the application requires little to no time in recording and uploading, so it’s ideal for teenagers to use. The daring and sophisticated dance challenges pump them up. When they see others doing it, they copy and try to replicate it, adding their little twist and style.
Source of income
In its earlier years, it was just an application for people to make creative videos. However, now it has become a way of making money for some. What other brands do is they see which ‘TikToker’ has a lot of views and followers, they contact that person, and they ask for paid promotions. Now people are more going after views. Some buy TikTok views from social media marketing sites, while others do something daring and new to get views. This, in turn, gets them paid promotions.
These are some of the reasons behind the increasing fame and popularity of TikTok. How it transformed from being an application where people get to create new things by using songs and dance moves to a multimillion user application. This application truly has taken over the social media platform.
Author Bio – This is a guest post written by Ismail Khalid. He is working for SMM-WORLD, the largest and cheapest SMM panel on the market.
