Snapchat is one of the most popular social media platforms currently available. This highly visual platform can be a great way to get brand exposure in a very captivating way.
Although the use of Snapchat in a professional manner has always come under scrutiny, this channel can be great and it comes with huge potential for your business. How can this be successfully done? Here are 5 important ways to use Snapchat like a pro.
Using visual tools available
To be able to blend in but yet stand out on Snapchat, you have to use all the visual aids available. The visual effects used will make your content trendy and stand out to the targeted audience. There is a wide variety of options to explore on Snapchat.
From the photo and video filters to 3D Snaps as well as cameos, there is undoubtedly a huge abundance of options.
You can post these videos and share them either on your story or feed. If you’ve seen great content on this platform, some may wonder, how do you save a Snapchat video? There are a variety of third-party apps you can use to save the video and maybe post it on your own feed or story.
Setting up a Snapchat Business account
The first thing you should do to start using Snapchat like a pro is opting for the Business account. This type of account is more than just having the name because it comes jam-packed with a lot of awesome features.
You can easily set up a Business account with Snapchat directly from the app. Creating this account will bring features such as easy campaign management and other important marketing insights.
Snapchat has worked really hard in making this section user friendly to make it easy to use this app even if you only possess basic social media skills.
Using a business account instead of a personal one also contributes to stronger brand identity. The benefits of switching to this type of account are multifold and it is one of the important initial steps you should not skip.
Driving impulse sales
Snapchat is the ultimate platform to get more impulse sales. You can generate more sales leading to revenue growth by using this platform correctly. By creating any one of the ad campaigns offered by Snapchat, you can get more sales from impulsive buyers. The types of ads currently available range from Instant Create to Advanced Create. These two are differentiated by the features each one offers.
An instant create allows you to build one image or video ad. It is very simple and is suitable for showcasing various products within your range. An advanced create campaign also has ad structures like story ads. In all you do, ensure that Snap Pixel is enabled to be able to monitor and track the performance of each campaign you’re running.
Using Context Cards for local businesses
With local businesses, the real money lies in the number of people who walk in through the door to make a purchase. Therefore, it is very important to drive customers to come to the store. That will improve sales volumes significantly and fortunately, Snapchat has the best tool for the job.
Local businesses can use context cards to bring more visitors to store. Context cards can be paired with visual content. These cards include all important information, such as the address of your store. You can ask customers to post UGC with context cards or this can be creatively done by yourself.
Creating authentic live video experiences
Another great feature you can use on Snapchat is the live video functionality. Customers love getting an opportunity to interact with brands they love and support. What better way to do that than creating authentic live video experiences.
These live videos can improve the impressions people have about your brand and you can even use this platform to launch new products. There are a lot of ideas you can come up with to utilize live videos for positive engagements with customers. However, do not undermine the value live videos bring.
Conclusion
Using Snapchat for professional purposes can bring in a lot of value for your business. By opening a Business account, you will be taking the first step in using this platform for professional purposes. That is because it is only after creating this account where you will be able to create various ad campaigns. Also, do not forget to interact with customers in real-time in an authentic way by using live videos.
Author Bio – James Dorian is a technical copywriter. He is a tech geek who knows a lot about modern apps that will make your work more productive. James reads tons of online blogs on technology, business, and ways to become a real pro in our modern world of innovations.
