Instagram Reels is a feature for creating and processing short videos. An analog to TikTok inside Instagram with the same functionality — the ability to add music from a large database of tracks, adjust the effect, or make a remix of videos already uploaded by other users. In the meantime, let’s consider the features and potential of this new section on Instagram, how to promote your own Reels videos with a hashtag generator Instagram strategy.
Instagram Reels: format features
Yes, Instagram already has a Stories’ section with a 15-second video. But there are no hashtags to promote Stories anymore. Social media switched off the hashtag or location views in Stories recently. That’s why Reels hashtags are the only way to promote your vertical format video on Instagram. Let’s figure out what the new format offers that’s so special, then how and why to promote Reels on Instagram, and which Instagram hashtag generator to use for Reels promotion.
`The reason for the appearance of the Reels video feature is clear as day — the developers want to snatch the success from TikTok (as it had done with Snapchat). And try, if not to lure the old users, then at least to keep all novice TikTokers within the application — those who have just begun to delve into the trend of short videos.
If the Instagram Stories section can be safely called a successful project, then IGTV, which was created as an analogue of YouTube, did not become cool enough to interest content makers (and their followers). The format did not become a super function and is used as an auxiliary tool to save live broadcasts and nothing more.
The Reels feed is not focusing only on your Instagram followers. Rather, it takes into account your interest in certain topics. The Reels section should please us! And Reels section can be successfully promoted not only with Instagram ads but organically too. For this, you need to fill up every Reels video with keywords from a free Instagram hashtag generator.
How to promote Reels with a help of the best hashtag generator for Instagram
Reels promotion hit pattern looks like this:
1. Open your profile and make it public
If you have a private profile, the first thing to do is open it. Otherwise, Reels will not be included in the recommendations, and only your subscribers will be able to see them.
2. Hashtags for the recommendation
Hashtags in Reels can be used for different purposes:
- to get into recommendations (it is better to use trendy hashtags)
- to group Reels videos;
- for brand awareness (you need to come up with branded tags).
Where to find trending hashtags for Reels? Instagram does not yet have a separate tab with popular hashtags, as in Tik-Tok. And not the fact that it will appear. Ways to search for tags:
Method # 1. We use general tags, where there are words reels, Instagram, reels: #reels, #reelsinstagram, #reelsviral, #reelsovers, #reelsofinstagram, #reelsvideos, #reelstrending. Check out for more trending hashtags in the best hashtag generator by Inflact.
How to use the Instagram hashtag Generator
- Enter the main keyword for your Reels video in the search bar
- Tap search
- Tick all keywords that you’d like to add (no more than 30)
- Tap Copy button to copy all hashtags you’ve ticked at once
- Paste hashtags in your Reels captions
P.S. The disadvantage of this method is that Instagram users have not learned how to use hashtags for their intended purpose. As a result, the search results for these tags come across a lot of content that is not related to Reels, for example, photos. You will have to “fight” through all this rubbish. Therefore, in addition, you need to put a trendy or your own promoted branded tag.
Method # 2. We look at which videos are already in the recommendations and take the tags from there. This is a more realistic way to find popular recommendation hashtags.
Important: No matter what hashtags you use, they should be aimed at the target audience. You don’t need to take the first popular tag you see. For example, if you have a cosmetics store, you don’t need to add the #travel tag just because it was featured in the featured video. If only the topic of the video is not related to travel, then you can.
Make attractive covers for your Reels videos
They will help you get more views. Covers appear on your profile in the Reels section, in the feed, and in the regular recommendation section. As a cover, you can choose an excerpt from a video (like in TT) or download a previously created one from the phone gallery.
Many Instagrammers say that their first Reels gained about 50% more reach than the same Stories at the same time. But there is no information in the statistics about the ratio of followers to non-followers, at least not yet.
