Your website can make or break your brand. This is why following modern website design trends is more important than ever. Some websites are simple, which is great, but adding some design flair and excitement to your webpage can set your brand apart. Subtle website animations are small effects that can make a big impact on the design of your website. They can add an elevated design aesthetic while also helping keep visitors on your page.
We worked with the good people over at Ivio Agency, a branding and digital marketing agency, to put together this list of easy to implement subtle animations that can make a big difference on your website.
Let’s explore a few of the ways
1. Hover Effects
Hover effects are often used on websites because they are an easy way to engage the website viewer. The hover effect works when a website visitor hovers the mouse over a certain element on the website. There are many options when it comes to hovering effects such as, changing the color of the element, adding an extra animation, or making the item larger. An impressive way to expand information is to use the hover effect. This effect helps improve the visitor’s experience while also improving your website’s navigation. The hover effect can help you organize your website easily, saving you space on your page, and making a run-of-the-mill website exciting!
2. Loading Animations
Unfortunately, some web pages take longer to load than we want. This can frustrate website visitors and lead them to leave your page. Why? No visitor wants to look at a blank page! This is where loading animations can be a game changer. You can go with a simple animation like a spinning wheel or a loading bar. But to really stand out, use colorful and engaging animations to distract the visitor. This will also make their loading time wait seem much shorter, which is the main goal of loading animations.
3. Animated Headers & Logos
Every webpage needs a header and a logo, so why not make them stand out even more? An animated header and logo can be an effective way to capture the attention of your website visitors without getting in the way of navigating the page. For example, when the visitor continues to scroll down the page, you could neatly tuck the header at the top of the browser to prevent it from taking up too much screen space. To kick it up a notch, you can even add an animated logo. This can be done when a visitor is scrolling or hovers over your logo. For example, your animated logo may start spinning as your visitor scrolls or it may grow as your visitor hovers over it.
4. Animation Page Scrolling
A page scrolling website animation helps create a smoother transition while users navigate your website, making it clear to the viewer where to focus next. For example, if your webpage has a call to action button you’d like viewers to click, a scrolling animation can be the best way to lead the viewer’s eye right where you want it.
With small animations such as hover effects, animated headers, and logos, along with loading animations and page scrolling effects, you can grab the attention of your website visitors easily and effectively. These website additions are also safe for most browsers, so give it a shot on your next project.
